Kitsune
Analytics
Revolutionizing data-driven decision making with behavioral science
Kitsune Analytics developed from a shared desire to create more transparent links between science, society, and industry at large. As all former or current academics, the experts at Kitsune Analytics share a passion for developing projects that bring tangible results, inform change, and generate a greater understanding of the products and services that we use every day.
All of our analysts hold a research-based PhD from various scientific fields. As such, we can uniquely provide you with the confidence that your project is being taken care of by industry experts with a passion for data-driven problem solving and a professionalism that is unparalleled by typical industry standards.
What we do
Kitsune Analytics is a comprehensive consulting firm specializing in bespoke data and analytic solutions. Using data-driven techniques, the scientists at Kitsune Analytics will provide the insights you need about the users of your products and services. After the initial consultation, we will provide a customized plan to suit your needs and see your project through from start to finish.
We are not a simple market research or analytics firm — we are the best of both worlds! Because we employ a team of behavioral scientists, we are able to make data-driven insights into how your application and/or services are perceived, where they excel, where they are lacking, and what strategies could be employed to improve performance, likeability, retention, and increase use (as well as a range of other improvement measures).
We can tackle virtually any question, but our clients typically fall into one of two categories:
Demographic Analysis or Performance Analysis.
Demographic Analysis
If you are interested in a demographic analysis of your application and/or service, you are seeking answers to questions such as these:
- What are the spending patterns of the users of my service?
- What kind of people are using my application/service? How old are they?
- Where are they located? How much time are they investing in using my application?
- What groups are investing the most time and money using my application/service? Where are they located?
Performance Analysis
If you are interested in a performance analysis, you are seeking answers to questions such as these:
- What features of my application/service do the users like best and what do they dislike the most?
- What kinds of changes would they like to see to my application/service?
- How can I optimize my application/service?
Are the questions you want answered not listed above? Or are you not even sure what questions it is you want to ask? We can help with that!
Services
Our most popular services include:
- Full-service consulting, analysis, and design planning
- Scientific and non-scientific consulting
- Development of data-driven solutions, including experimental designs
- Data analysis: quantitative and qualitative
- Professional writing, editing, and graphic design services
- Other - if you can dream it, we can do it!
Ready to take the next step? Contact us!
Meet the Team
The research team at Kitsune Analytics comes from a diverse set of research backgrounds, but they all share one thing in common: their love for data!
The Kitsune team offers a unique approach to analytics, as their varied backgrounds allow them to draw together expertise across statistical analyses and, importantly, application of data to theory/practice. Every member of the team holds a research-based PhD in a field of cognitive science - from psychology to neuroscience - and is a highly-trained expert in their field of study.
Dr. Rachel Kowert
Founder, Chief Scientific Officer
Dr. Rachel Kowert is a research psychologist with more than 10 years experience in quantitative research. Her work has included the development and design of cross-sectional and longitudinal assessments within large data sets, including survey-based and experimental designs.
Dr. Kowert has extensive experience with a range of quantitative data analysis techniques using SPSS and AMOS, including ANOVA, MANOVA, hierarchical regression analyses, moderated and mediated regression analyses and cross-lagged path analysis via structural equation modeling. In the last ten years, she has published numerous scientific articles and books.
Dr. Katya Krieger-Redwood
Data Analyst and Research Consultant
Dr. Katya Krieger-Redwood is a research scientist with a background in both psychology and cognitive neuroscience. Her work has included development, design, analysis and dissemination of animal and human based research, including a variety of brain imaging techniques.
Dr. Krieger-Redwood prides herself on and enjoys in depth data analysis to ensure the essence of the data is captured, the application of data to theory/practice is a key skill which she enjoys using. With experience using various statistical analyses, she is able to adapt the statistical measures needed to suit the given data.
Dr. Sally Quinn
Data Analyst and Research Consultant
Sally gained her PhD at the University of York which looked at Social Networking Site use in early adolescence. After completing her PhD, she is now an Associate Lecturer at the University of York teaching Social Psychology and Cyberpsychology. Her research interests lie in the social uses of technology with a particular focus on the positive uses of social media and mobile technology. She has published research on social media and wellbeing in adults and children, "textspeak" in computer-mediated communication, internet use among people with intellectual disabilities, and psychosocial outcomes of online gaming. Her work has appeared in the British Journal of Developmental Psychology, Computers in Human Behavior, and Cyberpsychology, Social Networking and Behavior.
Dr. Katherine Newling
Data Engineer
Dr. Katherine Newling has over 6 years experience working as a research scientist. She has a background in computer science, cognitive neuroscience and bioinformatics, as well as a PhD in systems neuroscience. Dr. Newling has experience working with very different data types, including brain imaging, electrophysiological and behavioural data, as well as very large sets of next generation sequencing data (RNA-Seq). She is a highly competent programmer, having worked as a software developer before returning to research, and is experienced using various statistical tools.
Dr. Newling enjoys approaching problems from different angles and identifying patterns and anomalies. She is particularly enthusiastic about finding new ways to visualise datasets and deliver findings to non-technical audiences.
Programming: Java, Python, R, Matlab, Javascript, HTML
Databases: MongoDB, Neo4j, SQL
Jimmy Trippier
Creative Consultant
Jimmy Trippier is a Graphic Artist and Illustrator with over 8 years in creative and advertising industries. With a broad range of experience in almost all areas of visual communications and a work style that evolves with an ever-changing industry, his background covers a multitude of disciplines from traditional brand and print design to digital, illustration and larger art direction projects.
Previously working as a Creative Designer & Art Director for the globally renowned advertising agency McCann Erickson, Jim now works as a freelance Graphic Artist and Illustrator out of Manchester, UK.
Jim’s extensive experience in the graphic execution of illustration, typography and visual communication forms the backbone and ‘post-production polish’ with which his colleagues at Kitsune can present their findings and crucial data sets.
Contact
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